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hAUTELOOK

HauteLook Challenges

HauteLook is an exclusive, member-only shopping website offering flash sales and limited-time events on a wide range of products, including women’s and men’s fashion, jewelry and accessories, beauty products, kids’ clothing and toys, and home décor. With discounts of 50 to 75 percent off retail prices and new sale events every morning, HauteLook provides unbeatable deals from celebrated brands. Launched in 2007, HauteLook is owned and operated by Nordstrom.

HauteLook aimed to boost customer engagement and drive online sales during its flash sales events by effectively promoting the exclusivity and value of its offerings.

The solution

Paid Social

We launched dynamic ads across key social media platforms to create buzz and excitement around HauteLook’s upcoming sales events and exclusive offers. These ads were designed to grab attention and prompt immediate action.

Lifecycle Marketing

We implemented automated email and SMS campaigns to keep customers informed about upcoming sales and provide personalized discounts, driving repeat purchases and fostering loyalty.

Content Marketing

We developed a comprehensive content strategy to showcase the unique, customizable products and the stories behind the brands featured on HauteLook.

Influencer Marketing

We partnered with influencers who appreciate and promote unique, great deals from celebrated brands to their followers, enhancing brand visibility and credibility.

EXECUTION

Paid Social:

Our creative team produced visually stunning ads that showcased HauteLook’s top deals and brand offerings. High-quality images and videos highlighted the depth and variety of products available at steep discounts. To create urgency, we incorporated countdown timers and “limited-time” messaging. These ads were strategically targeted to fashion enthusiasts, deal seekers, and loyal Nordstrom customers on platforms like Instagram, Facebook, and Pinterest. Interactive elements, such as swipeable carousels and shoppable posts, enhanced user engagement and drove traffic to the sales events.

Content Marketing:

Our content team created engaging blog posts, social media updates, and video features that told the stories behind HauteLook’s exclusive brands and products. We highlighted the craftsmanship, quality, and unique attributes of the items available, creating an emotional connection with the audience. Regularly updated content kept customers engaged and informed, driving traffic to the website and increasing the likelihood of conversions during flash sales.

Lifecycle Marketing:

Automated emails and SMS messages were meticulously scheduled to build anticipation and remind customers of upcoming flash sales. Pre-sale notifications provided exclusive previews, while real-time alerts ensured customers knew as soon as sales went live. Personalized offers and discounts based on browsing history and past purchases incentivized repeat buying. Post-sale follow-ups expressed gratitude and teased future events, maintaining continuous engagement with the customer base.

Influencer Marketing:

Influencers in the fashion, beauty, and lifestyle sectors were selected to authentically integrate HauteLook’s products into their content. These influencers shared their favorite finds, styling tips, and personal experiences with HauteLook’s flash sales. Through Instagram stories, YouTube hauls, and blog posts, they showcased the value and exclusivity of HauteLook’s offerings, driving interest and engagement among their followers.

Results

Influencer Marketing Results:

The integrated approach of paid social advertising, lifecycle marketing, content marketing, and influencer marketing led to exceptional results. HauteLook experienced a 60% increase in customer engagement, 120% increase in new subscribers, and a 50% rise in online sales during flash sales events. The dynamic ads and influencer endorsements effectively communicated the value and exclusivity of HauteLook’s deals, while the automated campaigns and compelling content kept customers informed and motivated to shop.

Our multifaceted strategy successfully boosted HauteLook’s engagement and sales during flash events. By leveraging dynamic social media ads, targeted lifecycle marketing, engaging content, and credible influencer partnerships, we effectively communicated the unique value of HauteLook’s offerings, driving significant growth and solidifying its position as a premier destination for exclusive deals on top designer brands.