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gilt

Gilt Challenges

Gilt offers exclusive access to top designer brands at up to 70% off retail prices through limited-time sales events. Known for its flash sales, Gilt attracts fashion-forward shoppers looking for premium brands at discounted prices.

Gilt aimed to enhance customer engagement and drive online sales during its highly anticipated flash sales events.

The solution

Paid Social

We launched dynamic social media ads to create buzz and excitement around upcoming sales events and exclusive offers. These ads were crafted to attract attention and drive immediate action.

Lifecycle Marketing

We implemented automated email and SMS campaigns to keep customers informed about upcoming sales and provide personalized discounts, driving repeat purchases and loyalty.

EXECUTION

Gilt: Boosting Engagement and Sales with Flash Events

Paid Social:

Our creative team designed visually striking ads featuring high-quality images and videos of top designer brands available at significant discounts. Each ad highlighted the urgency and exclusivity of Gilt’s flash sales, using countdown timers and “limited-time” messaging to create a sense of urgency. These ads were targeted to fashion enthusiasts and deal seekers on platforms like Instagram, Facebook, and Pinterest, maximizing reach and engagement. Interactive elements, such as swipeable carousels and shoppable posts, enhanced user interaction and encouraged immediate clicks to the sales events.

Lifecycle Marketing:

Automated emails and SMS messages were strategically scheduled to build anticipation and remind customers of upcoming flash sales. Pre-sale notifications highlighted exclusive previews, while real-time alerts informed customers as soon as sales went live. Personalized offers and discounts based on browsing history and past purchases were included to incentivize repeat buying. Post-sale follow-ups expressed gratitude and teased future events, maintaining continuous engagement with the customer base.

Results

Influencer Marketing Results:

The combined strategy of paid social advertising and lifecycle marketing led to outstanding results. Gilt saw a 350% increase in customer engagement and a 250% rise in online sales during flash sales events. The visually appealing ads effectively captured attention and drove traffic, while the automated campaigns ensured customers stayed informed and motivated to shop.

Our integrated approach successfully amplified Gilt’s flash sales events, boosting both engagement and sales. By leveraging dynamic social media ads and targeted lifecycle marketing, we kept customers excited and ready to take advantage of Gilt’s exclusive offers. This strategy not only increased sales during the flash events but also fostered long-term loyalty, solidifying Gilt’s reputation as a premier destination for designer deals.

350% Increase in Customer Engagement

250% Increase in Sales