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Nestlé

30% Boost in Online Sales

Nestlé Challenges

Nestlé, a leader in the global consumer goods industry, leverages a decentralized organizational structure to effectively respond to shifting consumer needs. In 2022, Nestlé implemented internal efficiencies and cost-cutting measures. Embracing digitalization, the company created an internal e-commerce sharing community with over 3,000 employees and invested in property marketing solutions. To strengthen supply chain resilience, Nestlé invested to optimize and reconfigure its supply networks. Notably, Nestlé expanded its coffee portfolio by acquiring Seattle’s Best Coffee from Starbucks.

Nestlé needed to communicate its advancements in digitalization, supply chain resilience, and portfolio expansion to enhance brand perception and drive consumer engagement in a competitive market.

The solution

Content Marketing

We developed a content strategy that highlights Nestlé's digital transformation, supply chain innovations, and strategic acquisitions to engage consumers and stakeholders.

Influencer Marketing

We partnered with influencers to demonstrate Nestlé’s commitment to innovation and sustainability, leveraging their credibility to build trust and attract a wider audience.

Paid Social

We launched dynamic social media campaigns to promote Nestlé’s innovative initiatives and featured products, targeting key demographics with engaging visuals and compelling messages.

EXECUTION

Content Marketing:

Our content team created a series of articles, blog posts, and video content showcasing Nestlé’s commitment to innovation and efficiency. We highlighted the development of the internal e-commerce community, the implementation of AI in analytics and marketing, and the use of digital twins in supply chain management. Additionally, we produced content around the acquisition of Seattle’s Best Coffee, emphasizing the strategic importance of coffee as a high-growth category. These stories were shared across Nestlé’s website, blog, and social media channels, creating a comprehensive narrative that emphasized the company’s forward-thinking approach. SEO optimization ensured this content reached a wide audience, attracting both consumers and industry professionals interested in Nestlé’s innovations.

Paid Social:

Our creative team designed dynamic ads featuring Nestlé’s latest advancements and high-profile acquisitions. The ads showcased key benefits such as improved e-commerce capabilities, enhanced supply chain resilience, and the addition of Seattle’s Best Coffee to Nestlé’s portfolio. These campaigns were strategically launched on platforms like Instagram, Facebook, and LinkedIn, targeting consumers, business professionals, and industry stakeholders. The ads included strong calls to action, directing users to learn more about Nestlé’s innovations and explore its product offerings. Retargeting strategies were employed to reach users who had previously interacted with Nestlé’s content, maximizing engagement and conversions.

Influencer Marketing:

We collaborated with influential figures in the food, technology, and sustainability sectors who align with Nestlé’s brand values and target audience. These influencers were provided with insights into Nestlé’s digitalization efforts, supply chain advancements, and new product launches. They created authentic content, including detailed reviews, behind-the-scenes looks, and thought leadership pieces, highlighting Nestlé’s innovative practices and strategic growth. The influencers shared their content on Instagram, YouTube, and LinkedIn, engaging their followers with compelling narratives and exclusive insights. Collaborative campaigns, such as Q&A sessions and live streams, further amplified the reach and impact of these partnerships.

Results

Nestlé: Enhancing Digitalization and Supply Chain Resilience

The integrated content marketing, paid social, and influencer marketing strategies significantly enhanced Nestlé’s brand perception and consumer engagement. Brand awareness increased by 55%, and positive sentiment around Nestlé’s innovations and sustainability efforts rose by 40%. Influencer collaborations built trust and authenticity, while dynamic social media campaigns effectively communicated Nestlé’s advancements and product offerings.

Our comprehensive approach successfully communicated Nestlé’s digital transformation and strategic growth, enhancing brand perception and driving consumer engagement. By leveraging the power of content marketing, paid social advertising, and influencer partnerships, we effectively highlighted Nestlé’s commitment to innovation and sustainability. This strategy not only boosted immediate engagement but also positioned Nestlé as a leader in the consumer goods industry, known for its forward-thinking approach and strategic investments.