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then i met you

Then I Met You Challenge:

Then I Met You offers high-quality beauty products designed to meet the diverse needs of modern women. Rooted in the Korean cultural value of “Jeong”—a profound bond developed with people, places, and things—Then I Met You aims to create meaningful connections between people and their skincare rituals. The brand believes that enjoying the experience of applying products leads to consistent use, amplifying benefits over time.

Then I Met You needed to expand its market reach and increase brand awareness in the highly competitive beauty industry, where numerous brands compete for consumer attention.

The solution

Influencer Marketing

We partnered with beauty influencers to authentically demonstrate the benefits of Then I Met You products, leveraging their credibility and reach to introduce the brand to a wider audience.

Paid Social

We launched targeted social media campaigns featuring captivating visuals and promotions to attract potential customers and drive online sales.

Content Marketing

We developed a content strategy focusing on the brand's social impact and the cultural value of “Jeong,” engaging customers with compelling stories.

Lifecycle Marketing

We implemented automated email and SMS campaigns to nurture leads and retain customers, driving repeat purchases and building loyalty.

EXECUTION

Influencer Marketing:

Our team identified and collaborated with influential beauty bloggers and skincare enthusiasts who resonate with the brand’s ethos of meaningful connection and self-care. These influencers received Then I Met You products to integrate into their daily skincare routines. They created diverse content, including tutorials, reviews, and skin transformation stories, highlighting the luxurious experience and effective results of using the products. The influencers shared their authentic experiences on Instagram, YouTube, and TikTok, emphasizing key benefits such as hydration, radiance, and the sensory enjoyment of the application process. Exclusive discount codes and giveaways were also organized to incentivize their followers to try Then I Met You products, enhancing engagement and driving sales.

Paid Social:

Our creative team designed visually stunning ads showcasing Then I Met You’s signature products, storytelling elements, and seasonal promotions. The ads featured high-quality images and videos, demonstrating the application and results of the skincare products. We strategically targeted these campaigns on platforms like Instagram, Facebook, and Pinterest, focusing on audiences interested in Korean beauty, skincare routines, and self-care. The ads included strong calls to action, directing users to shop online, explore product benefits, or join the community. Retargeting strategies were employed to reach users who had previously engaged with Then I Met You’s content, boosting conversion rates. Continuous performance monitoring and optimization ensured maximum reach and impact.

Content Marketing:

Our content team crafted a series of blog posts, articles, and social media content that delved into the stories behind Then I Met You’s products, the inspiration from Korean culture, and the concept of “Jeong.” These pieces highlighted the brand’s commitment to creating meaningful connections and the transformative power of skincare rituals. We also produced customer testimonials and success stories, emphasizing the positive impact of the products on users’ skin and overall well-being. This content was shared across the website, blog, and social media channels, fostering engagement and deepening the emotional connection with the brand. SEO optimization ensured the content reached a broader audience searching for high-quality skincare and Korean beauty.

Lifecycle Marketing:

Automated email and SMS sequences were created to guide customers through their journey with Then I Met You. Welcome series introduced new subscribers to the brand’s philosophy and best-selling products. Abandoned cart reminders, personalized recommendations based on browsing behavior, and exclusive offers were sent to encourage purchases. Post-purchase follow-ups thanked customers, provided usage tips, and invited them to share their experiences. Loyalty rewards and VIP access to new product launches were offered to repeat customers, fostering long-term relationships. The campaigns were designed to be timely, personalized, and visually appealing, enhancing the overall customer experience and driving engagement.

Results

Then I Met You: Expanding Reach and Building Connections in the Beauty Industry

The integrated approach led to significant growth for Then I Met You. Brand awareness increased by 170%, and online sales rose by 255%. Influencer collaborations built trust and authenticity, targeted social media campaigns attracted new customers, compelling content deepened brand connections, and lifecycle marketing nurtured and retained customers.

Our strategic approach successfully expanded Then I Met You’s market reach and enhanced brand awareness in the competitive beauty industry. By leveraging influencer marketing, paid social campaigns, content marketing, and lifecycle marketing, we effectively communicated the brand’s unique value proposition and fostered meaningful connections with customers. This integrated strategy not only boosted sales but also solidified Then I Met You’s position as a leading brand in the skincare market, known for its high-quality, culturally inspired products.